From May 15 to 18, 2016, the TBF Group’s team attended the Juice Products Association (JPA) conference in Fort Myers, Florida, USA
The JPA is a trade association that represents the fruit and vegetable juice industry. The Association includes manufacturers, brokers, retailers, food testing laboratories and businesses engaged in the packaging and extracting of fruit/vegetable juices and beverages. 80% of US juice and fruit beverage manufacturers belong to this organization.
At the JPA conference, the TBF Group’s team joined as a Diamond Partner, which offered the chance to participate in the conference’s sessions and events, and to demonstrate how a European company can be a decent competitor in the US juice market.
One of the key trends that were clearly visible throughout the JPA conference was the healthy diet and consumer interest in organic products. These emerging trends are consistent with TBF Group’s objectives and advantages, as the Company has undergone the relevant procedure and obtained USDA Organic and EU Organic certificates.
You can find more information about the Company’s events on TBF Group’s social media profiles – Facebook and Instagram.
Background
TBF Group is one of the European largest manufacturers of apple concentrate. Every 10th bottle of juice in the world is made from fruits and vegetables processed by the TBF Group’s plants. Due to the high product quality, TBF Group’s concentrated juices are used as ingredients of juice products in more than 40 countries.